I came across an interesting take on localized web content and its effect on search results. Companies often have different versions of the same site that have been tweaked in terms of language and currency. Google often penalizes duplicate content since spammers try to take advantage of repeating links over and over again. But have no fear, Google recognizes the hard work real companies put into their sites. Watch below and learn first-hand from Google Webmaster guru Matt Cutts.

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